“Artists frequently hide the steps that lead to their masterpieces. They want their work and their career to be shrouded in the mystery that it all came out at once. It’s called hiding the brushstrokes, and those who do it are doing a disservice to people who admire their work and seek to emulate them.
If you don’t get to see the notes, the rewrites, and the steps, it’s easy to look at a finished product and be under the illusion that it just came pouring out of someone’s head like that. People who are young, or still struggling, can get easily discouraged, because they can’t do it like they thought it was done.”
~ Matthew Weiner, MAD MEN Creator
Today, more than ever, young performers are emerging from their formal training years seemingly more talented, more polished and more prepared than ever before. Yet, the single biggest struggle performers continue to face today when it comes to pursuing a professional career in the entertainment industry, is simply not knowing what to do next!?
Contrary to an all-too-common belief… there is much more to success in this industry than talent and luck. Sure, talent is the very foundation of all that you do, and luck can certainly play its part along the way – but to leave years of hard work, dedication and commitment to your craft, merely in the hands of luck, is the surest way to failure.
The key to creating real and sustainable success in this industry lies in knowing where to focus your continued efforts beyond your skillset. It’s in this vast spectrum of strategies and experiences where the building blocks of success creation are forged.
Our aim is to keep you firmly in the driver’s seat of your own destiny by broadening the scope of your focus beyond your craft, to encompass the all of the other vast and various and aspects of the industry, and yourself, that are within your control and influence.
It’s through the inspiration and wisdom of others that have gone before us, along with the most up to date info from working industry experts and professionals, that we are able to begin reverse engineering our own strategies for success.
While we are a brand new platform, it’s our goal to make this the most comprehensive, constructive and supportive platform possible to assist you, the performing artist, in creating your professional success in the entertainment industry.
OUR MISSION
To empower, inspire and educate performing artists
to create successful, fulfilling and sustainable careers.
OUR VALUES
Our core values underpin the foundation of who we are. They are the baseline of everything we do, say and create.
- We contribute to the growth and betterment of our members, our community and our industry.
- We are disciplined in the pursuit of your goals.
- We create a safe, inclusive and positive culture for everyone.
- We bring out-of-the-box thinking with a sense of adventure.
- We strive for excellence over perfection.
- We deliver WOW!
- We act with integrity.
- We have irreverent fun throughout.
- We maintain an insatiable hunger for constant and never-ending improvement.
- We embody gratitude.
